You can communicate your organization’s success in 3 easy steps.
Step 1: Plan ahead
- Who will be interested in this information? Clients, families, media, staff, your board, others?
- What questions might you be asked? You might have to answer different types of questions for different groups, depending on their level of interest and involvement.
- When should you communicate? Timing may differ depending on the audience.
- How can you communicate with them? Consider using face-to-face communications, the web, the media, newsletters and other strategies.
Step 2: Identify key messages
- Where are you doing well? Where is a closer look needed?
- What context can you provide to help others better understand your results?
- What action have you taken? What action are you going to take?
- Why is the information important? Here’s an example answer to this question:
“The more data the public has access to, the better. It helps us to identify where we’re doing well and where we need to improve, and it empowers residents to make informed decisions about their health care.”
Bruce Lauckner, Chief Executive, Waterloo Wellington Local Health Integration Network
Step 3: Share your successes
Tell a story Youtube, Opens in new window to demonstrate how the data you collected made a difference.
Print this page to use as a checklist.